User behavior thoughts on showing purchase price in Pinterest & Fab.com
Fab.com doesn’t show prices on the homepage… they show elegant/cool stuff that YOU WANT. If you want it, you’ll click through, then you’ll see the price and decide to buy or not.
Pinterest seems the same, except they will banner over an image with a price if the user feels inclined to put the price in their description of the item. If the price is really cheap, the user likely puts it in their description because of that, or if really expensive, the user probably puts it in due to the monstrosity of the price.
But if this were a full-blown e-commerce site, my gut feeling is that when a price is bannered over an image, it mentally blocks me [most times] from clicking through to see the full image. If the thing costs a ton of money, then I wont even click through.. even though I may have wanted to because the product was interesting. Flip side, if it was super cheap, I would still click through.
But why show any price at all that could potentially deter the user from clicking through in the first place? Get them to click through, where then they might repin/comment/like. Which is what Fab.com does, because it is an e-commerce site based on browsing.
Pinterest is similar to opening a GQ or Women’s Day magazine, you have no intent, you’re in idea/bored/inspiration mode. Whereas Amazon.com is a site you go to based on an intent for something and then you might drift-off into all sorts of things, but you aren’t going to go to Amazon.com without some sort of intent.
